Digital Transformation

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Platform Integrations

When teams across creative, project management, and media are all moving fast, the goal isn’t to force everyone into the same tool—it’s to make sure the tools work together. In 2020, as Technology Director, I led a refresh of our platform ecosystem with a clear focus: platforms that support our processes, not dictate them; that connect; that reduce friction; and that help people get more done effectively.

Each group kept the platform that supported their processes and worked best for them. Behind the scenes, I built the connective tissue—an integration approach that allowed information to flow reliably across tools using APIs, webhooks, automation, and AI-driven workflows—so teams stayed aligned without extra meetings, duplicate updates, or missed handoffs.

Scope & Execution

• Onboarded and trained 200+ employees, achieving a 95%+ adoption rate by delivering role-specific enablement content and interactive tools.

• Designed and maintained 180+ prototype scenarios and 25+ active automations using Adobe Fusion and middleware tools.

• Created a unified operating layer across nine platforms, enabling data and workflow fluidity.

Impact

• Established a single source of truth for all project-related information, making it easier for teams to access real-time data and reduce confusion across departments.

• Realized an estimated 150,000+ hours of annual time savings, equivalent to 110 FTEs gaining back 1 hour per day.

• Increased stakeholder satisfaction and platform engagement, as measured by training completion rates and employee feedback.

The Platforms:

• Adobe Workfront

• Adobe Fusion

• Simplify - Advantage

• Google Workspace

• Zoom

• Adobe CC

• Camphouse

• OpenAI

• Alta OpenPath

• Hubspot

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